Assess
Understand the business, current digital presence and opportunities.
- Health check
- Website and SEO review
- Social presence review
- AI opportunities
The ALBA Method™
A simple customer-facing framework supported by a detailed internal lifecycle, standards and quality assurance.
Understand the business, current digital presence and opportunities.
Turn the assessment into understanding, priorities and a clear plan.
Design, implement, secure and connect the right solutions.
Measure, optimise and improve continuously after launch.
The detailed process behind the four customer-facing stages.
Qualify the opportunity, clarify goals and confirm fit.
Define scope, audience, content, roadmap and proposal.
Create desktop and mobile concepts, branding and user journeys.
Develop responsive pages, forms, navigation and interactions.
Configure hosting, domain, DNS, SSL, email and analytics.
Apply the Secure Deployment Standard and validate controls.
Implement SEO, schema, Search Console, sitemap and semantic content.
Test links, devices, browsers, accessibility, performance and forms.
Deploy, validate production, hand over and document.
Improve content, search, AI, automation and reporting over time.